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Dongguan China Shoes (Autumn 2011) Provides a Specialized Platform for International Brands to Tap into Booming Chinese Market

July 13th, 2011 by exposhoes Leave a reply »
www.ChinaShoesExpo.com
For Immediate Release

July 7, 2011

Newly Set Up “International Brands Gallery” in Dongguan China Shoes (Autumn 2011)

Provides a Specialized Platform for International Brands to Tap into Booming Chinese Market


Robust Growth of Chinese Consuming Market

With the increasing income and consuming power of Chinese, there is
growing demand of quality international brands.  According to a
report by Mckinsey, the consumption on luxury goods by Chinese
consumers is predicted to rise by 18% a year to about USD$27 billion by
2015.  It is expected that China will surpass US and become the
largest consumer market on luxury goods in terms of value by
2012.  It is the optimum time for enterprises to develop business
in China.  The 14th Dongguan China Shoes. China Shoetec (Autumn
2011), which will be held on Nov 1 – 3, 2011 (concurrent with Canton
Fair) in Dongguan, provides a perfect platform for international
companies to tap into this booming market.

Huge Opportunities in China for International Brands

International renowned brands such as LV and Prada already have had
stronghold in China with high reputation and strong sales
network.  While the leading Chinese shoes brands such as Belle and
Saturday, whose priced at below USD150, account for the majority of
China’s shoes market.  There is lacking of choices on shoes with
retail price between USD150 – 400,  which provides room for tier 2
/ tier 3 international brands to enter the up growing Chinese market.

One-Stop Marketing Solution For Easy Access to Chinese Market

Witness the remarkable growth on footwear market in China, Dongguan
China Shoes provides a leading-edge opportunity for the international
companies to move ahead their business in China.  The 13th
Dongguan China Shoes. China Shoetec (Spring 2011) was closed
successfully on April 30, which was well attended by over 450
exhibitors, of which the number of international exhibitors was
increased significantly.  In this aspect, organizers have tailor
made a one-stop marketing solution for the international companies to
develop their business in China effectively.

To facilitate an efficient matching for international companies and
buyers, business matching will be arranged onsite and organizers will
invite potential buyers / partners from all over China, including
franchisees, dealers, department stores and chain stores from different
cities of China.    At the same time, organizers will
stage various fashion shows for exhibitors to present their new product
collections to target buyers.  Moreover, copy of the fashion show
video will be provided to exhibitors for their future promotional use,
which is highly appreciated by the participants in previous
editions.  Media interview will also be arranged to increase their
media exposure.

“International Brands Gallery” with stylish booth design will be newly
set up to enhance the branding image of the companies.  It is
expected to gather around 100 international shoe brands to participate,
including BRUNATE, EMOZIONI and CERUTTI, etc.  Portuguese
Footwear, Components, Leather Goods Manufacturers’ Association
(APPICAP) also shows interest in forming pavilion and bringing members
to join the coming fair.  Under the extensive publicity and
comprehensive marketing campaign including tailor made press release,
exposure in major trade publication of China, media and association
websites, outdoor advertisements, TV and radio etc, international
brands will be well promoted through these effective promotional
channels. .

As most of the international companies are not familiar with Chinese
consuming market, such as government policy, tax, trademark
registration and product licensing issues etc., Dongguan China Shoes
will offer a full program of seminars present by shoes brands experts
and retailers from Hong Kong and China, topics include “How to develop
international shoes brands in China effectively?”, “How to start retail
business in China?” and “Tips and experience sharing on running retail
business.”

Dongguan China Shoes · China Shoetec is jointly organized by China
Chamber of Commerce for Import & Export of Light Industrial
Products and Arts-Crafts, China Council for the Promotion of
International Trade Guangdong Sub Council, Messe Düsseldorf (Shanghai)
Co., Ltd., Adsale Exhibition Services Ltd., Guangdong Modern Convention
and Exhibition Management Co., Ltd., and Dongguan Leather Footwear
Association.

For details, please visit official show website www.chinashoesexpo.com

Exhibiting Enquiry:

Ms. Lorain Lui

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024

E-mail: shoe@adsale.com.hk

Ms. Cara Jiang

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: (86 20) 8755 5515

Fax: (86 20) 8755 1551

E-mail: cara.jiang@mds.cn


Visitor & Media Enquiry:

Ms. Fiona Pang / Ms. Eva Chung

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024

E-mail: publicity@adsale.com.hk

Ms. May Li / Ms. Tina Qiu

Messe Düsseldorf (Shanghai) Co., Ltd

.Tel: (86
23) 6232 8036 / 8053

Fax: (86 23) 6232 8001

E-mail: may.li@mds.cnpress@mds.cn

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