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A Cluster of Global Trend Releases – The 12th Dongguan China Shoes·China Shoetec Unveils Today in Dongguan

November 4th, 2010 by exposhoes Leave a reply »

The 12th Dongguan China Shoes. China Shoetec (Autumn 2010) unveils today (Oct 28, 2010) at GD Modern International Exhibition Center, Houjie, Dongguan, P.R. China

With WGSN & Y-Trends, an internationally renowned fashion prediction organization and a European top-notch design expert in footwear, to be the official trend partner and official design partner respectively, The 12th Dongguan China Shoes. China Shoetec (Autumn 2010) unveils today (Oct 28, 2010) at GD Modern International Exhibition Center, Houjie, Dongguan, P.R. China. This 3-day show is well classified into 3 theme zones namely Shoe Zone, Material, Leather and Accessories Zone and Shoe Machinery Zone, offering a one-stop sourcing platform to all visitors. The exhibiting area of this edition reaches 18,500sqm, which accommodates about 460 exhibitors from China and various countries & regions.

Many VIP guests and representatives from organizers have attended and delivered their keynote speeches in the opening ceremony held this morning, including Mr. Zeng Qingyun, Standing Member of China Republic Dongguan City Houjie Town Committee, Mr. Jiao Hui, Deputy Secretary General of China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Mr. Stanley Chu, Chairman of Adsale Exhibition Services Ltd., Mr. James Zhang, Executive Director of Messe Düsseldorf Shanghai Ltd, Mr. Yin Chengzhi, General Manager of Guangdong Modern Convention and Exhibition Management Co., Ltd, and the representatives from Hong Kong Footwear Association, Dongguan Shoe-Making Machinery Association, Dongguan Shoes Materials Association, Dongguan Leather Shoes Association, China Council for the Promotion of International Trade (Guangzhou Branch), etc. Each guests unanimously expressed that Dongguan China Shoes gone far beyond than just serving as a platform for business trade. Through different kinds of onsite activities, China footwear brands together with the strength of Dongguan shoe industry are well presented to visitors and exhibitors from over 70 countries and regions, helping the industry to develop into a more mature stage.

The 12th Dongguan China Shoes. China Shoetec (Autumn 2010) unveils today (Oct 28, 2010) at GD Modern International Exhibition Center, Houjie, Dongguan, P.R. China. This 3-day show is well classified into 3 theme zones namely Shoe Zone, Material, Leather and Accessories Zone and Shoe Machinery Zone, offering a one-stop sourcing platform to all visitors

The fascination of this edition is filled up by the active participation of those shoes, materials and machinery buyers as well as the fabulous onsite concurrent events. WGSN and Y-Trends hold about 10 global trend releases during the show period, including Global Trends Analysis AW2011-2012 & Retail Overview, Trends for Young Fashion and Sneakers for SS 2011 & AW 2011/12, Trends in Children’s Footwear for SS2011 & AW 2011-2012, etc., which attract shoes buyers & designers.

Organizers also collaborate with a famous model company, New Silk Road Model Management, in this edition to arrange a series of fashion shows with the theme of “Find True Love”. The closed-door setting, extra-large color screen, together with excellent performance of professional models, make the brands like IFG, Pen-walking, TATUAGGI, VOODOOSOUL, Betta, ISCA, etc., be more attractive.

Dongguan China Shoes·China Shoetec Unveils Today in Dongguan

To satisfy the need of sourcing different kinds of products, 460 exhibitors present thousands of products in the fairground. Among all, 30% exhibitors make their debut in this edition. Renowned exhibitors and brands include export-oriented companies like Hung Tat Trading Co. Limited (H.K.), Jiayue Footwear Manufactory Co. Ltd, etc; domestic-oriented companies like Peninsula International Corp. Ltd., Goddess International Ltd. / Betta Footwear Factory, Tatuaggi-Industria De Ealecdo Lda (Protugal) and more. Furthermore,, a famous online media in China, has organized a buyer group with about 30 delegates and RMB30 million purchasing list to source for the suitable men’s and women’s fashion shoes, casual shoes, kids’ shoes, scandals, golf-shoes, machinery, materials and accessories.

On the other hand, UK’s ExpoPromo Group also forms a buyer group with over 20 delegates, which consists of buyers from Russia, Ukraine and other US & European countries. It manifests that many visitors of Canton Fair have marked Dongguan China Shoes as a must-visit exhibition during their trip to Guangdong, since the show offers some products that cannot be found in Canton Fair. The show attracts retailers and buyers from department stores too. A shopping center representative said he visits the show to look for new products and brands to enrich the profile of their shopping center.

As previous editions, convenient transportation service is provided by organizers. Buyers who come from Hong Kong, Guangzhou and Shenzhen can easily access to the fairground by using the free shuttle bus service. Round-trip free shuttle from Nancheng / Houjie to fairground is also provided during the show period.

The ever-changing market always influences China’s shoe industry. How the industry deals with RMB appreciation? How the companies sustain in post-financial crisis era? What can show organizers do to help companies to increase their competitiveness through brand building? Dongguan China Shoes provides not only the products but also substantial information and market place for shoe suppliers, makers, buyers, associations and media to exchange information.

This stunning show is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf Shanghai Ltd., Adsale Exhibition Services Ltd., Guangdong Modern Convention and Exhibition Management Co., Ltd and China Council for The Promotion of International Trade (Guangzhou Branch). It is the only professional shoes exhibition in Dongguan as well as the UFI-approved event.

Exhibitor Contact

Ms. Cat Wong / Lorain Lui / Debbie Wong
Adsale Exhibition Services Ltd
Tel: (852) 2811 8897
Fax: (852) 2516 5024

Exhibitor Contact

Ms. Cara Jiang
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: (86 20) 8755 5515
Fax: (86 20) 8755 1551

Visitor & Media Contact

Ms. Fiona Pang
Adsale Exhibition Services Ltd
Tel: (852) 2811 8897
Fax: (852) 2516 5024

Visitor & Media Contact

Ms. Tina Qiu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: (86 23) 6232 8000
Fax: (86 23) 6232 8001



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