CHINA SHOES CHINA SHOETEC 2011
CHINA SHOES CHINA SHOETEC 2011

13th Dongguan China Shoes . China Shoetec Provides Platform for Footwear Companies
to Discover Business Opportunities and Market Insights in 2011

With the recovery of global economy in 2010, orders on footwear gradually increased. The shoe industry ushered in joy on one hand, but also have to address many issues on the other hand, including three major challenges: the rise in raw material prices, RMB appreciation and pressure from international trade. It is expected that global economy will stabilize and pick up in 2011, and the economic crisis clouds will drift away, followed by an industry recovery. With the upgrade and transformation of Chinese footwear industry, the 13th Dongguan China Shoes . China Shoetec (Spring 2011) will be held on 28-30 April 2011 at GD Modern International Exhibition Centre, Houjie, Dongguan, PR China. It provides footwear manufacturers and distributors with a business platform to discuss with high quality buyers from around the world, while presenting a fashion feast to the industry. It also helps shoes industry players grasp the opportunity in 2011 and discover business opportunities in the recovering footwear market.

Adapt to Market Changes and Enhance Competitiveness

With upturn in domestic and international economic environment and policy support of Chinese government, China’s footwear export is experiencing recovery, and the overall trends remain stable. The orders gradually increased, and the shoe enterprises are ushering in new hope. On the other hand, since 2010, shoe-making raw material prices have risen by as high as 10%; but the fierce market competition and the consumption structure of finished shoes forced shoe manufacturers cannot raise prices to offset the impact of increased costs. So to survive in the market, companies must enhance their core competitiveness. Experts believe that companies should firstly focus on technology and design, adjust product structure and increase added value; secondly, they should optimize marketing channels and vigorously develop domestic and foreign markets; thirdly, improve production efficiency by strengthening internal management to win the development opportunities in 2011.

CHINA SHOES CHINA SHOETEC 2011
CHINA SHOES CHINA SHOETEC 2011

WGSN Demonstrates the Trend of Stitched Bits for Spring/Summer 2012 while Y-Trends Unveils International Fashion Trends

To enhance the participating result of exhibitors, Dongguan China Shoes . China Shoetec will continue to organize fashion shows to demonstrate the latest shoes, design and brand appeal via the new stage design and performance of professional models, so as to bring more values and publicity opportunities to the brands.

The world’s leading fashion trend forecaster WGSN and the design consultant agency of GDS Y-Trends, renowned as the Official Trend Partner and Official Design Partner of the exhibition respectively, will give presentation on global fashion trend and footwear design forecast in the coming show. WGSN will bring her innovative and unique concept to the industry again, inspire everyone to combine the latest fashion elements into design, so as to improve product character and values, and provide popular and trendy products to the market. According to WGSN analysis, the hot shoe designs of spring and summer 2012 include using various kinds of fashionable bandage and decoration in addition to the explicit use of the stitched bits. WGSN will further analyze the most forward-looking fashion trend in 2012 S/S. The Ytrends forum topics will cover “Young Fashion Footwear Trend Presentation for Fall/Winter 2012-13″, “Children’s Footwear Presentation for Spring/Summer 2012″, «Young Fashion Footwear Trend Presentation for Spring/Summer 2012», and “Differences in Taste and Sizing between Chinese Domestic Market and Other Markets / Eco and Fair Trade Developments in Footwear”.

Meanwhile, to enable buyers and exhibitors to grasp the European fashion trends and bring more inspiration and international elements to footwear designers, the exhibition will exclusively broadcast the latest live video of GDS 2011 Spring Release fashion show, with topics including Upper Style – Wanderlust, Follow the Trend, Wellness — Easy to Go, Shoes in Wonderland — Urban Fashion and Kids.

CHINA SHOES CHINA SHOETEC 2011
CHINA SHOES CHINA SHOETEC 2011

Business Matching for Finding the Right Partners

To meet the different needs of exhibitors and buyers, the organizers will provide a number of interactive business platforms. Exhibitors can use the Virtual Exhibition platform at official website for product display and information release, without time and geographical constraints. Buyers and exhibitors can use the Online Business Matching to find the right partners by product type, transaction type and interested regions. On the other hand, the organizers will work with some well-known media and associations to organize onsite business matching. Buyer groups will be organized to conduct on-site purchase negotiations with exhibitors, set up a platform for bilateral exchanges to help exhibitors and buyers to find the most suitable business partners.

China’s 12th Five-Year Plan to Promote Transformation and Upgrade of Shoe Manufacturers

«Low-carbon”, “Environmental Friendly”» and «Digitalization» is the main theme of China’s 12th Five-Year plan on footwear industry. This is also the overall trend of future development for shoes industry. «Digitalization» will be able to solve the labor shortage problem of the manufacturing sector, as semi-automatic or fully automatic digital equipment will reduce demand for labor, alleviate the pressure of enterprises on labor demand to a large extent, and help the enterprises expand production scale.

With the strong support of Dongguan Shoe-Making Machinery Association, The Shoemaking Machinery Committee Taiwan Association of Machinery, and Wenzhou Shoe Machinery Association, Shoe Machinery Zone will become one of the highlights of the show, as major exhibitors will showcase advanced shoe machines, sewing machines, leather machines and testing equipment under the same roof, offering a variety of options to shoe manufacturers and machinery buyers.

The 13th Dongguan China Shoes•China Shoetec (Spring 2011), jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council, is the only professional footwear, materials and machinery exhibition in Dongguan..

For details, please visit official show website www.chinashoesexpo.com

Exhibiting Enquiry:
Ms. Lorain Lui / Ms. Debbie Wong
Adsale Exhibition Services Ltd
Tel: (852) 2811 8897
Fax: (852) 2516 5024
E-mail: shoe@adsale.com.hk

Ms. Cara Jiang
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: (86 20) 8755 5515
Fax: (86 20) 8755 1551
E-mail: cara@mdc.com.cn

Visitor & Media Enquiry:
Ms. Eva Chung
Adsale Exhibition Services Ltd
Tel: (852) 2811 8897
Fax: (852) 2516 5024
E-mail: publicity@adsale.com.hk

Ms. Tina Qiu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: (86 23) 6232 8053
Fax: (86 23) 6232 8001
E-mail: press@mdc.com.cn

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