CHINA SHOES CHINA SHOETEC 2011
CHINA SHOES CHINA SHOETEC 2011

For Immediate Release

April 8, 2011


Top Level Customized Men Shoes to Demonstrate Italian Style Luxury in China
Baroli to Showcase Unique Customising Tradition at Dongguan China Shoes
(Spring, 2011)

As a typical traditional Italian manual workshop of shoes, CESARE BAROLI 1947 (hereinafter referred to as “Baroli”) has persisted in the top-level arts and crafts of customized shoes by adhering professional handcraft and elegant style. In the 13th Dongguan China Shoes. China Shoetec (hereafter referred to as “China Shoes”), through April 28 to 30, 2011, the third generation successor Ermanno Orsina will attend the exhibition and introduce the top-level customizing service of Italian shoes to trade and visitors.

“An elegant man is distinguished by the shoes he wears”, said Cesare Baroli, the founder of Baroli.

Baroli has always been pursuing the combination of modern technology and traditional handcraft, the selection of high quality materials and comfortable experience. The customized shoes of Baroli have absorbed the essence of traditional Italian shoes, and at the same time combined with modern fashion trend. It is still using the unique shoe mold which is designed based on the form of individual feet, just as in the traditional Italian workshop. It also maintains the conventional welting procedure, and using modern technological skills in designing and leather cutting to protect the leather as much as possible. All of these ensure every pair of Baroli is fashionable and close to perfection. Ready-made shoes will never be found in Baroli and all clients can only buy customized shoes. Compared with the ready-made shoes in shops of famous brand, Baroli can bring you unspeakable elegance, low profile, good taste, and decent luxury.

Customization demonstrates luxury and perfection

It is an old tradition in western countries for affluent gentlemen to book hand crafted shoes. In the customizing service of Baroli, the expert artisan will carefully measure the size of the clients’ feet, and communicate with them to get understanding of their life, occupation and working environment, in order to propose unique and professional suggestions. Customers can select the color, material and design for themselves. The whole process is an extraordinary experience, and will offer individualized service to customers.

Details make the life of high level taste

All Baroli shoes are 100% made in Italy. The expert artesans treat every pair of shoes as a piece of art, and are strict to its quality. Although it may take a month to half a year for making one pair of shoes, when it is presented in front of customers, customers eyes always light up by delight. The client’s name in gold-plated letters on genuine leather and a unique code will be carved on the side of the shoe box. Furthermore, tattoo the initials of client’s name on the outer side of the shoes and the specialized design are well matched. Delicate details reflect the high level taste of the owner.

The third generation successor of Baroli will visit China Shoes (Spring 2011) in Dongguan

Regarded as the best one-stop platform for trade to acquire global latest trend and purchase medium-to-high end shoes, shoes materials and shoe machinery, China Shoes will invite the third generation successor of Baroli Mr.Ermanno Orsina to bring the trade the distinguished service of the typical traditional Italian style, for creating an individualized luxurious life.

All trade visitors are welcome, more information on the show and concurrent activities are available at: www.chinashoesexpo.com


The 13th Dongguan China Shoes· China Shoetec (Spring 2011),
jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council, is one of the top-10 exhibitions and the only professional footwear, materials and machinery exhibition in Dongguan.

For more information, please visit: www.chinashoesexpo.com
-End-

Exhibiting Enquiry:

Ms. Lorain Lui / Ms. Debbie Wong

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024

E-mail: shoe@adsale.com.hk

Ms. Cara Jiang

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: (86 20) 8755 5515

Fax: (86 20) 8755 1551

E-mail: cara.jiang@mds.cn

Visitor & Media Enquiry:

Ms. Fiona Pang / Ms. Eva Chung

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024

E-mail: publicity@adsale.com.hk

Ms. Carol Luo / Ms.Tina Qiu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: (86 23) 6232 8037 / 8053

Fax: (86 23) 6232 8001

E-mail: press@mds.cn / carol.luo@mds.cn

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