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Functional Shoes to Stay Ahead with Fashion and Health Trends Korean Award Winning Shoes Made with Cutting-edge Techniques and Hong Kong Patented Brand to Participate in China Shoes. China Shoetec (Spring 2011)

April 26th, 2011 by exposhoes Leave a reply »


For Immediate Release

April 8, 2011

Functional Shoes to Stay Ahead with Fashion and Health Trends
Korean Award Winning Shoes Made with Cutting-edge Techniques and Hong Kong Patented Brand to Participate in China Shoes. China Shoetec (Spring 2011)

Recognised as Asia’s premium platform of acquiring latest global trend and sourcing middle-to-high end shoes, materials, accessories and machinery, The 13th Dongguan China Shoes. China Shoetec (hereinafter named “China Shoes”) will be stage in April 28-30, 2011 at DG Modern International Exhibition Center, Houjie, Dongguan. To stay ahead with fashion and health trends, Busan Footwear Industrial Promotion Center (BFIPC) will make the first debut of its winning shoe products and designs of the Korea Functional Shoes Competition in China Shoes. This will be undoubtedly a highlight of the show.

With the recent rise of Korean precision manufacturing, Korea regards R&D of “Functional Shoes” to an important role. Busan Footwear Industrial Promotion Center (BFIPC), subordinate to Ministry of Industry and Energy of Korea, focus on software and technology development, has increasing effort to R&D in functional shoes. The center also committed to nurturing shoe designers, to enhancing industrial competitiveness through technology integration of cutting-edge industries and traditional industries.

First Debut of Korean Award Winning Functional Shoes in China
In the Competition of Korea Functional Shoes, the 4 winning famous Korea Footwear Companies are FILA Korea, Sung Shin, TrekSta and Kwang Sung IND. FILA EON series of functional shoes, develop by Korea FILA and the physiotherapy professionals of Daegu University in South Korea, feature the pace of microwave current generator to promote human hormones for weight loss and relieve fatigue. Human Comfort Shoes of TAW & TOE, subordinate of SUN SHIN, can maximize foot comfort, relieve walking impact, assist in recovery of damaged tendons and other functions. Step Paradise of Nestfi, subordinate of Treksta, using advanced NESTFIT technology and emphasis on designs for walking comfort. Kwang Sung IND’s Technical Walking Shoes-SRD using multifunctional externals to enable shock absorbent, integrated with authentic designs make it suitable for wearing in any occasion as well.
Affecting by Korean fashion trends, Korean exhibits in China Shoes are not only in terms of functions, body mechanics, physics, medicine, but also integrate fashion details on appearance like shoelaces, soles and others, which refined the design of personalized and health.

Participation of Hong Kong Brand Collections with International Patent
Another participating company at China Shoes (Spring 2011) will be Peninsula Shoes Co. Ltd. (Hong Kong) specializes in making healthy footwear, with renowned brand ‘Sabatina Wellness’. The functional shoes collection, Pen-Walking series, combines fashion & health in one. The series feature a unique curved outer soles and special hard base that leveraged the body weight into forward momentum and thus accelerate blood circulation, improve posture, relax vertebrae, and fructify buttocks muscles. In addition, its international patent “Reflex-Zone FootBed” aims to stimulation by means of the reflex-zone bed to increase blood circulation in head, improve digestive system & foot swelling, shock & odor absorption and more.

In the 13th Dongguan China Shoes. China Shoetec, buyers and visitors can experience Korean and Hong Kong’s functional shoes’ ultimate comfort & cutting-edge features, and participate in the interaction to grasp first-hand information for explore business opportunities as well.

The 13th Dongguan China Shoes· China Shoetec (Spring 2011), jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council, is one of the top-10 exhibitions and the only professional footwear, materials and machinery exhibition in Dongguan.
For pre-registration and more information of China Shoes and concurrent activities, please visit:

Exhibiting Enquiry:

Ms. Lorain Lui / Ms. Debbie Wong

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024


Ms. Cara Jiang

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: (86 20) 8755 5515

Fax: (86 20) 8755 1551


Visitor & Media Enquiry:

Ms. Fiona Pang / Ms. Eva Chung

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024


Ms. Carol Luo / Ms.Tina Qiu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: (86 23) 6232 8037 / 8053

Fax: (86 23) 6232 8001

E-mail: /



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