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Lifting of EU Anti-Dumping Duties to Chinese Footwear in April Enhances Market Optimism China Shoes. China Shoetec (Spring 2011) Surges In Buyers Pre-Registrations

April 26th, 2011 by exposhoes Leave a reply »


For Immediate Release
April 19, 2011

Lifting of EU Anti-Dumping Duties to Chinese Footwear in April Enhances Market Optimism

China Shoes. China Shoetec (Spring 2011) Surges In Buyers Pre-Registrations

The 13th Dongguan China Shoes. China Shoetec (hereinafter named China Shoes) will be held in GD Modern International Exhibition Center in Houjie, Dongguan from 28 to 30 April 2011. The exhibition will gather around 500 renowned Chinese and overseas exhibitors with 20,000 sqm exhibiting area. As the one-stop premium sourcing platform of middle-to-high-end shoe products, it accommodates 3 specialized zones, namely “Shoes Zone”, “Accessories, Materials & Leather Zone“ and “Shoe Machinery Zone“, to present the latest collections of Men, Women and Kids’ shoes, leather, accessories, machinery etc.

Fabulous Concurrent Activities to Present Latest Footwear Fashion Trends and Retail Strategies to Meet Market Needs
Serving as the premium platform for networking, trading and grasping global footwear fashion trends, China Shoes sparkles with marvelous concurrent activities:

Ÿ  Fashion shows for live demonstration of new collections of exhibitors and brands, promoting their products and image.

Ÿ  To enable buyers and participants to grasp first hand European fashion trends and bring inspirations and international elements to the industry, China Shoes will exclusively broadcast the latest live video of GDS 2011 Spring Release Fashion Show, with topics including “Upper Style – Wanderlust”, “Follow the Trend”, “Wellness – Easy to Go”, “Shoes in Wonderland – Urban Fashion and Kids.”

Ÿ  China Shoes is recognized as the designated base of International Trend Releases in China, with the overwhelming response of Trend Releases in last 2 editions. At China Shoes (Spring 2011), WGSN and Y-Trends will be invited again to organize trend talk releases to provide the trend forecast of 2012/13 and market analysis. These concurrent events in international context will serve to lead the industry to integrate latest trends into design.

Ÿ  To meet the needs of footwear enterprises, China Shoes invites Mr. Michael Ng, an experienced brand and retail management consultant to make presentation and share his experience on “How to Run Your Retail Business?”

Ÿ  Attentive shop decoration and efficient display are important factors to attract customers. Organizers will invite experts from Hong Kong to set up a model shoe shop onsite and to share their skills and experience of shop decoration, lighting, display etc.

Ÿ  Another highlighted event “Shoe Fountain”, which makes its first debut in China, will present premium designs and products of Hong Kong designers onsite. Buyers and industry players may meet them for exchanges and business negotiation.

Ÿ  Organizers has invited renowned footwear brands to participate in the Business Matching for Footwear Brands, they include Casare Baroli 1947 (Italy)、Wozzup Sneaker(USA)、Qwaruba Sheepskin (USA)、CIRCA(USA)、OSIRIS(USA)、FALLEN(USA)、UGG(Australia)、HAFLINGER(Germany)、TATUAGGI(Portugal)、BILLETE(Japan)、LAURENDIA LAND(HK)、SABATINA(HK)、VOODOOSOUL(HK)、ARUBA(HK)、ANGIE GIRLS(HK)、 ALE Shark(HK)、Marilyn Shoes(China)、YARMILLA(China)、DAICY(China)、iagomai(China).

Staunch Support of Exhibitors from Portugal, Germany, Korea, Italy etc

Cesare Baroli 1947, the 1st customized Italian footwear brand in China has invited its third generation successor of the Baroli family ERMANNO ORSINA to make his presence and introduce how to tailor-make Italian shoes for Chinese customers at the exhibition. Japanese fashion, men’s casual style brand Billet will also make its first debut in China through China Shoes. Billete is headquartered in Tokyo and recruiting franchisees and exploring business opportunities. China Shoes also attracted other renowned overseas exhibitors like Haflinger from Germany, Tatuaggi from Portugal. Busan Footwear Industrial Promotion Center (BFIPC) will so bring the winning shoe products and designs of the Korea Functional Shoes Competition to China Shoes.

Lifting of Anti-dumping Duties Facilitates Surge in Buyer Pre-registrations

The lifting of anti-dumping duties of 16.5% on Chinese footwear by European Union from 1 April 2011 stimulates the industry with optimism. With this favorable market news and diversified promotion campaigns, China Shoes gains positive response from footwear brands, trader, chain stores, foreign procurement agencies, department stores of China, Taiwan, Hong Kong, Philippines, Singapore, Thailand, Korea and Europe. The pre-registration has shown a 40% growth over the same period of the last edition. Pre-registered overseas buyers include Adidas, Aeon Collection Inc, Bauhause, Belle, H&M, Coach, Jillscott, Anaconda Shoes, 株式会社アペックスand株式会社ベル(Japan), etc. Furthermore, Chinese and Hong Kong renowned enterprises have also confirmed their attendance, including Daphne, MOA (Shanghai branch)、Marchiori、Better-Life Commercial Chain Co. Ltd、Trust Mart、TESCO、Paramont、Walker Shop、Li Ning、Martinelli、Metersbonwe、Wal-Mart、Saturday、Kappa、Betastar、Giordano, etc.

Extensive Buyer Services

Organizers introduce diversified buyers services in this edition. To provide convenience to buyers, shuttle bus service is arranged to travel between Hong Kong, Shenzhen, Guangzhou and Dongguan (pass by major hotels in Dongguan) to the exhibition hall.

Pre-registered VIP buyers from abroad can enjoy complimentary hotel accommodation in Houjie. Furthermore, pre-registered buyers may enjoy more exclusive services including express admission, priority to participate in Trend Releases and professional seminars, free VIP kit, access to VIP lounge and free Starbucks coffee. Lucky Draw of Apple iPad will be held onsite on 28 and 29 April so that buyers may enjoy fruitful sourcing trip and happy surprises at the same time.

The 13th Dongguan China Shoes· China Shoetec (Spring 2011), is the only professional footwear exhibition in Dongguan, the shoe production base of China. It is jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council,

For more information, please visit:

Exhibiting Enquiry:

Ms. Lorain Lui / Ms. Debbie Wong

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024


Ms. Cara Jiang

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: (86 20) 8755 5515

Fax: (86 20) 8755 1551


Visitor & Media Enquiry:

Ms. Fiona Pang / Ms. Eva Chung

Adsale Exhibition Services Ltd

Tel: (852) 2811 8897

Fax: (852) 2516 5024


Ms. Carol Luo / Ms.Tina Qiu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: (86 23) 6232 8037 / 8053

Fax: (86 23) 6232 8001

E-mail: /



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